Branding for Fitness Competitors

So, about a month ago I started working with some PR people for my business, polepositionfitness.com. During those meetings they started asking me questions about my competitions. In an effort to sell me their PR services they explained to me that I should start looking at running my competing the same way I am running my business and really work on branding "ME". So this is what I did, like any good student, I started my research. I really think these PR people are getting at something. I started looking at some of the great fitness/figure/bikini competitors like Monica Brant and Jamie Eason; and they really do look like a brand not only when I see them compete but also when I see their modeling work. I have really taken this to heart and started working on branding "ME". I have recruited top makeup artists, stylists, hair designers, etc. to help me figure out my brand. We started by looking at all of my old photos from competitions and found the look that I had the most success with and the look that I felt the best with and after a few updated tweaks we have figured out how to brand "ME". So no matter what hair, makeup, costumer, choreographer, photographer, etc. I work with I am going to stay true to this brand. The reason branding "ME" is so important is because it creates visual recognition for promoters, judges, photographers, magazine editors, etc. Think of this visual recognition like Nike, you would recognize that swoosh anywhere. So, what did branding entail. My makeup person developed a bright, young and pretty look for me. She provided me with a diagram of that look that I can hand to any makeup artist to implement. In addition I purchased all of the makeup and carry my own kit for the makeup artist to use so I can always stay true to my brand. I did the same thing with my hair designer; including color, cut and style and took pictures of the front sides and back. Then I carried this out with all of the other professionals like my stylists, etc. All in all I am really happy with this approach to competing. At least it makes the process of competing a lot more interesting and it also makes show preparation so much easier. Thank you to my team that was able to make this happen for me.

Here is an example of what my makeup artist provided me. Thank you Denise Larsen you are amazing. http://www.paradigmbeauty.com